Jean-Baptiste Mondino x Lady Dior 2013 Campaign

Marc by Marc Jacobs x Juergen Teller

Rhett and Link

Benetton UNHATE

Faber Castell Ad

Faber Castell by eric yeo - sweeeet.

Sony Cybershot x Marilyn

Amazing and hilarious. Great ad by Sony for the Cybershot, featuring the fabulous Marilyn Monroe. Agency: Saatchi & Saatchi.

Autopsy of the Nike Dunk Pro SB

Cute video in promotion of a classic. Swoosh!

Vintage Ads

Sweet retro style illustrations by MaxMidia that illustrate the incredible advances in social media and information technologies that we've created, integrated and updated into our generation. Sweet!




Song of the day: The Black Eyed Peas - Missing You

Ray Ban

San Francisco's own Cutwater has created these posters in collaboration with Ray Ban. Semi-retro, semi-futuristic graphic designs by names like Sebastian Onufszak and Sakke Soini make for some crazy looking ads. Love!






Song of the day: Kid Cudi - Whenever Cudder Is Back (John Wedel Re-Touch)

An Advertological Note

When I first saw the Diamond Shreddies commercial (above) back in 2008, I thought it was ingenious and hilarious and definitely memorable - three aspects of advertising I find imperative. Interestingly enough, this campaign won the 2008 Grand Clio Award for Integrated Campaign. Then I watched Rory Sutherland's TED talk about advertising (below), wherein he explained that this campaign was created by Hunter Somerville (an intern at the time) for Ogilvy and Mather Canada.

As he explains in the video, this is the perfect case of "creating intangible added value without changing the product in the slightest. [...] All it requires is photons, neutrons, and a great idea." I completely agree - what an inventive idea and so simple, too!

However I cannot bore you with my appraisal of advertising ingenuity and will continue on with the complainathon.

Recently, Cottonelle released a very similar ad campaign (below) called the Roll Poll, in which they ask everyday people to contact them (internet, text message etc...) and tell them which way they roll their toilet paper - over or under? They are renewing the brand without changing a thing about it - another great idea with less cost. Now, I can't seem to put my finger on whether or not I like this campaign - and it very well could have to do with my being faithful to the original Diamond Shreddies, but I can't seem to make up my mind. Is is funny and a good debate or is it illegitimate and silly?

Great minds think alike?

Song of the day: Alizee - Limelight

Superbowl XLIV Ad Watch

Watching the Superbowl as we speak. As you read what I write/ what I type.

I'm actually watching the commercials, which seem to be the QB of the entire event because there's more of them than game time. I love the ads, though, they're so creative and funny and encompass what the NFL deems is "to be a man" - beer, doritos, chicks and football. YEAH! LOUD GRUNTING NOISES!

My favorite so far (and we're not even at half time) is the Budweiser commercial that's a spoof of Lost. It's not up on YouTube quite yet but be sure to check it out. Basically, they're all on the island right after crashing and the Evangeline Lilly look-a-like explains that she's found a way to get off the island, but then another survivor says he's found the plane's fridge and it's full of Bud Light - everyone rushes to him (and the beer) and a huge island party ensues.

Stuart Elliot over at the NYTimes is liveblogging the "Superbowl ad watch: blogging the commercials" - he's written about some of the more controversial spots (i.e. the anti-abortion one we've all been waiting to see); you should definitely check it out HERE.

Oh p.s. an interesting Time photo essay about the making of Superbowl footballs.

I can't WAIT to watch The Who at half-time! Therefore, the song of the hour is The Who - Won't Get Fooled Again (this is the CSI: Miami theme song and the Superbowl is taking place in Miami - coincidence? I think not!)