Get the Skinny

Lee's new packaging for their skinny jeans. Funky, telling and innovative. Now when you're walking along with your skinny cardboard box, people will know exactly what you just purchased (a trendy, fashion forward item) and from where (the innovative Lee, of course!) Public Relations smart and savvy!



Song of the day: Fol Chen - The Holograms

Ze Ztuds - DIY (pt. 4)

I know, I know... you all can now breathe because of all of those overly anticipated and suspenseful moments!

These are the jeanz. With a z. With the ztuds. With a z. Z's make everything cooler - so do X's but they're harder to pronounce - I think they're pronounced [ch] in Mayan. I guess all the rare letters in Scrabble - you know, the ones that only have one wooden game-piece equivalent, that are worth a whopping 10 points - are automatically bad-ass letters and should be substituted for their phonetic equivalent in everyday words.

Anyway,

Jeans: H&M (probably about $40 or so, that's generally the price for their jeans - this particular style is called "SQIN" - also known as skinny)

Studs: Mood fabrics (to be said with in a low voice, imitation of Tim Gunn) - I think about $4/per bag of 50 or so.

Make it work!